Kid’s campaign started in the beginning of January, became more popular and continued till the end of February. Children received themed stickers with funny characters visiting any of the entertainments in Mall Varna. Each of the characters corresponds to one of the attractions in the center - kid’s film in Arena cinema, bawling in Playground, a dance class in Dance school “Mirror”, an hour in Capella play, weekend programs in Voyage Fusion Club, Saturday Mall adventures and any of the new Sunday events. Four different stickers collected in the special themed leaflets allow each kid to choose one of the special prizes. Some tenants participated to the campaign with prizes: Orange center, Hippoland, Capella Play, Premaman, FOX kids and Playground.
