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Under the motto "For some, fashion is a religion" on March 26, Mall Varna  in cooperation with fashion agency VIP Fashion Group organized a spectacular spring fashion show in the chic atmosphere of the most contemporary center for entertainment and amusement in Varna - Playground on the fourth floor of the shopping mall. More than 25 brands, forming an important and integral part of the continuously expanding and updated mix of Mall Varna, presented for the first time in Bulgaria part of their latest collections Spring-Summer 2010. The fashion show was hosted by the popular actor Simeon Lyutakov.
Over 30 of the best top-models of the Agency VIPFashionGroup demonstrated outfits with the brands Dress Code, Grama, Bessini, Catwalk, Enita, Garcia and Pierlucci. They also presented the latest trends in the urban-style of Tempo Casual, Hot spot, Mustang, Kenvelo, FOX and Tally Weijl. Also Puma, Nike and Sportmania with their spring-summer trends in sports apparel, shoes and bags of All about shoes, Nine West and Samsonite, and jewelry and accessories from Swarovski and Galdini and the most attractive part of the new models of underwear and swimwear from Triumph and Skini.
Some of the brands offered special discounts and privileges for the guests of the Spring Fashion Show, among whom stood out Krassen Kralev, Dobromir Dzhikov, mayor of the Vladislavovo region, and many other representatives of the business elite of the city of Varna.
In the corner, specially decorated by the Ralica Furniture Houses, participants had the opportunity to look behind the scenes of the fashion world and to watch the live photo sessions by the photographer Bobby Reshovski. Enviable gait and perfect vision was demonstrated by the top-models Irena Ivanova, Polina Angelova, Virginia Mutafchieva and Mister Varna - Philip Nedelchev.
Worldly bustle and color was added to the event by the team of Kiril Valtchev - The Rock, whose show "fitness craze" on MSAT TV was the official media partner of the fashion show.
Several hours before the start of the fashion marathon Kiro the Rock shot the pilot issue of the new television production, whose first guest was the owner of the Fashion Agency VIP Fashion Group - Mira Mateeva.
Fashion MALL VARNA `2010 turned out to be an elegant evening filled with joy and emotions.