News

Varna, 28 February 2016 – Today the renovated adidas Home Court store in Mall Varna was officially opened.

The concept of the renovated adidas store is identical with the flagship brand stores around the world with corners dedicated to each of the main lines - Originals, Football, Running, Training and neo. The idea of movement is implemented in each of them. They are inspired by the best athletes, football players, artists and musicians. The store interior and the design elements of the Home Court bring the emotions, excitement, pride, passion and energy – from the track field, stadium or court. Behind each product, presented in the store is the ambition to win. For adidas this means innovation, new technologies and possibility customers to personally feel the inspiration and purpose of every shown product.
On every language adidas can be translated with a single word – sport. A brand, inspired by the match day, the trill of the game, the excitement of the fans. By the real sportiness. adidas literally brings the sport closer to us and us to the sport.     
adidas is classic, but at the same time is a symbol of the constantly evolving modern life. Following its ideals, everywhere it shows, adidas is all in. The sport ambition is creating miracles every single day. Seeing the logo with the tree stripes, all our senses associate it with adrenaline – remembering at least one moment, known from sport, the victory and effort it costed.    
The renovated adidas store pleased the customers with the latest PureBOOST X shoes. Based on years of testing and research with women everywhere, adidas has created a sleek, form fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes PureBOOST X was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.  
adidas Home Court is in Mall Varna, level 0. Working hours are Monday – Sunday from 10:00 till 22:00.
As we are approaching European football cup and Rio Olympics, ahead will be many exciting moments for the adidas teams and athletes. You can witness them in specially created social media channels.  
You can follow all the latest adidas news in the official news channel: http://news.adidas.com/BG, as well in the channels in YouTube, Facebook and Twitter .



About adidas: adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade